How to Effectively Engage Customers using the Physical Web and Eddystone Beacons

How-to-Effectively-Engage-Customers-using-the-Physical-Web

Physical Web, the proximity ecosystem that is supported by Google’s Eddystone beacons is transforming physical world experiences like never before. The Physical Web was developed with the idea of bringing the power of the internet/web to objects in the physical space. This means, people can interact with objects in the physical world straight through their […]

Top 10 Reasons Why Proximity Marketers Should Leverage the Physical Web

In today’s fast paced world where people are constantly connected to smart devices, the best way to engage them across their many micro moments is by leveraging proximity solutions. Proximity marketing is based on the core premise of delivering the most contextual and personalized content or experiences at the right time and place, thereby ensuring […]

Eddystone vs Physical Web vs iBeacon: Why Eddystone will Rule the Beacon Space

Eddystone-vs-Physical-Web-vs-iBeacon

Proximity technologies and solutions have been attracting the attention of marketers, businesses and investors alike for the past few years and this interest has only been growing. This enthusiasm in the proximity market can be attributed to the pace at which the industry has been growing. Today, there are a wide range of proximity solutions […]

Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

Google-Nearby-allows-brands-to-connect- with-their-customers-without-the-need-for-an-installed-app

How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost business? How do beacons along with Wi-Fi and GPS allow brands to target consumers effectively? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig […]

5 Ways Google Nearby is about to Disrupt Proximity Marketing

How-Google-is-taking-Apple-head-on-in-the-beacon-space

If you are someone who has been following the pulse of the beacon market, you’d agree that 2016 is on its way to becoming the ‘Year of the Beacon’. While Google managed to make a huge splash in the beacon market with the announcement of Eddystone in July 2015, Apple continued to dominate the market […]

Unacast Feature – Eddystone or iBeacon: Which Beacon Protocol suits your Proximity Marketing Campaign?

unacast-feature-eddystone-vs-ibeacon-which-suits-your-proximity-campaign

If you are someone who has been closely following the news on the beacon world, I bet you have already read a score of articles on the ‘Beacon Wars’ between Google’s Eddystone and Apple’s iBeacon. While we saw Apple leading the beacon front in the year 2015 with a number of huge brands such as […]

[Webinar Slides] Will Eddystone take on iBeacon in 2016?

webinar-slides-will-eddystone-take-on-ibeacon-in-2016

According to recent Global Location Trends Report, year 2016 will see an undeniable rise in the growth of location-based technologies with 41% of marketers set to invest in beacons. One of the other key takeaways from the report is that strategies with strong physical context components will be at the forefront of brands’ minds this […]

Best of Beacons This Week: Google tests ‘Hands Free’ beacon app for mobile payments and more

Best-of-beacons-Google-uses-Hands-Free-beacon-app

We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from Google’s announcement about testing a beacon-enabled mobile app called ‘Hands Free’ to Business Insider’s report on the boom in IoT. So sit back, sip a cup of coffee, and […]

Best of Beacons this Week: Physical Web Support comes to Chrome 49 Beta for Android and more

best-of-beacons-physical-web-support-chrome-49-beta-android-barneys-nfl-displaydata-beacon-enabled-shelf

We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, right from Google’s announcement of Eddystone support for Chrome Android browser to how NFL’s Super Bowl leveraged beacons to engage fans outside the stadium as well. So sit back, sip a […]

Beacons in 2016: What to Expect from iBeacon, Eddystone and more

beacons-in-2016-ibeacon-eddystone-facebook-beacons

With close to about 4 Million beacons deployed globally, 2015 was arguably the best year for proximity marketing yet. And going by the latest numbers from Proxbook’s Q4 2015 Report, the industry is well on track to deploy 400 Million beacons by 2020. And what is all the more exciting is that, while most of […]