Location-based Marketing vs Proximity Marketing

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It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]

Wi-Fi vs RFID vs GPS vs Beacon: Which Location-Based Service Technology should your Brand go ahead with?

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Location is mobile, and as Benedict Evans at Andreessen Horowitz, a venture capital firm in Silicon Valley, puts it, ‘Mobile is eating the world.’ This staggering consumer shift to mobile has made the location the cookie of the real world, thus making it easier and more vital for businesses to take actionable decisions from, the […]

Physical Web: 3 Interesting Projects that Your Business can Learn From

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Techcrunch recently published an article hailing beacons for having been successful in showcasing their potential in commercial settings. However, the article also pointed out that going ahead opportunities for innovation and value-added use cases will lie more in the enterprise domain than in the commercial domain. Now, while we here at MobStac totally agree that […]

Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

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How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost business? How do beacons along with Wi-Fi and GPS allow brands to target consumers effectively? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig […]

5 Highly Effective Beacon Campaigns That Brands Can Learn From

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2015 was arguably the best year for the proximity marketing industry yet. While majority of the beacon use cases that the industry and media talked about towards the beginning of 2015 were around retail, over the course of time this has changed. Today, beacons have impacted a number of verticals, right from museums to hospitals […]

iBeacon vs NFC vs GPS: Which Indoor Location Technology will your Business Benefit from?

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Of late, indoor location technology has grown over and beyond its outdoor counterpart. In fact, it currently plays a critical role in reinventing the mobile advertising, and app development industry. So much so that, it has now paved the way for a number of location-based , be it enhanced customer engagement, improved navigation or risk […]

How Event Managers can use Beacons to Transform Live Event Experience

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Beacons are popping up everywhere. Although beacons are popularly considered to be retailer-focused opportunity, of recent this new proximity-detection technology has sparked the imagination of event organizers too. Many of them have already integrated these tiny devices with their mobile strategy to offer their visitors enhanced features such as  exhibitor information, maps, contact exchange, advertising […]