How Beacons can help Tansform Zoo and Theme Park Experience for Visitors

How-beacons-can-transform-theme-park-experience-for-visitors

Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, malls or event. And now that almost any device, running on Android 4.3+ or iOS […]

How Beacons can help Transform Visitor Experience at Zoos and Theme Parks

How-beacons-can-transform-theme-park-experience-for-visitors

Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, stadiums or museums. And now that almost any device, running on Android 4.3+ or iOS 7.1+, […]

Improving Customer Engagement with Beacons

Improving-customer-engagement-with-beacons

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

How Beacons can help enhance Customer Engagement

Improving-customer-engagement-with-beacons

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

How Event Managers can use Beacons to Transform Live Event Experience

How-event-managers-can-use-beacons-to-enhance-the-live-event-experienc

Beacons are popping up everywhere. Although beacons are popularly considered to be retailer-focused opportunity, of recent this new proximity-detection technology has sparked the imagination of event organizers too. Many of them have already integrated these tiny devices with their mobile strategy to offer their visitors enhanced features such as  exhibitor information, maps, contact exchange, advertising […]

How Beacons can Transform Event Management and Trade Shows

How-event-managers-can-use-beacons-to-enhance-the-live-event-experience

Beacons have captivated the attention of tech media world over. With the recent deployment of these low-cost devices by retailers such as Macy’s, Apple Stores and sports venues such as Major League Baseball stadium, Oracle Arena etc., beacon technology has stimulated the appetite of event marketers too. For years, event organizers have pursued new ways […]