How to Boost Holiday Sales by letting Customers Order Out of Stock Sale items

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The National Retail Federation recently announced that it expects sales in November and December to increase a solid 3.7 percent to $630.5 billion — significantly higher than the 10-year average of 2.5 percent. Adding on to that, the report also states that, holiday sales in 2015 are expected to represent approximately 19 percent of the […]

How to Plan and Execute a Beacon Strategy Before 2016

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We are fast approaching the busiest shopping season of the year and retailers are already neck-deep in their marketing and sales efforts, to engage and entice customers. Year after year, marketers work towards providing shoppers with a variety of promotions, from festive coupons, flash sales, free shipping to combo offers, festive games and the latest […]