[Webinar Slides] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI

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Did you know that smartphone-generated coupons increase shoppers’ unplanned spending by 16%? And that more than 50% of purchases within a store are unplanned? These and many more such interesting stats were shared in our recent webinar on “Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI” In the webinar, Prof. Anindya Ghose, Professor of Marketing […]