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5 Ways Retailers can leverage Beacons to Enhance Local Search

How Beacons will Impact your Retail Store's Local Search

While beacons were initially popularised as a retail-marketing tool that allowed retailers to target customers with coupons, of late they have started playing a critical role in location-based marketing. With the latest updates to Eddystone, the release of Eddystone Ephemeral Identifier (EID) and launch of Android Instant Apps and Google Nearby, Google is fast shaping […]

  • Devika Girish

  • Published on: July 5, 2016

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