Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns

Last Updated: 1st June 2018 Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020. Last year, we saw big brands undertaking large-scale beacon deployments. And, this year started with Rite Aid’s announcement of initiating the […]

[Webinar Slides + FAQS]: How Brands can Succeed with Beacons in 2016

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According to Streetfight, 2016 will be the year of the beacon. Not surprising, given that 85% of retailers are predicted to leverage iBeacon technology by the end of this year. Adding on to that, of late, there has been tremendous increase in the demand for contextually relevant experiences. 89% of consumers said that they are […]

How to Boost Holiday Sales by letting Customers Order Out of Stock Sale items

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The National Retail Federation recently announced that it expects sales in November and December to increase a solid 3.7 percent to $630.5 billion — significantly higher than the 10-year average of 2.5 percent. Adding on to that, the report also states that, holiday sales in 2015 are expected to represent approximately 19 percent of the […]

5 Reasons Businesses are Investing in Beacons

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From the time they were introduced to the world at WWDC 2013, beacons have been generating buzz. According to ABI Research, there already are more than a million beacons in the marketplace and, this number is projected to blow past 400 million within the next five years. Not surprising, given the explosive growth in hyperlocal […]

Best of Beacons this Week: Coca-Cola Leverages Beacons for Precise Retargeting and more

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We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, from how Coca-Cola leveraged beacons to employ precise retargeting, to busting a few myths around location-based mobile advertising. Have a look at our picks below: 1. Coca-Cola pops open beacons’ potential for more precise retargeting […]

6 iBeacon Campaign Ideas You Should Steal

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According to a recent ABI Research report titled BLE Tags: The Location of Things (LOT), BLE beacons are proliferating at a great rate, with beacon hardware shipments predicted to  top 400 Million units in 2020, while breaking U.S. $1 Billion in revenue. One of the major driving factors behind this is the huge demand among […]