Top 3 Ways Brands Will Use Beacons in 2017


That beacons and other indoor location services have gone mainstream is no news at all. According to a recent survey conducted by research firm Vanson Bourne, 38% of all global respondents currently use indoor positioning. At the same time 43% of US respondents have already initiated an indoor proximity program, followed by the UK and Asia […]

Best of Beacons in 2015: Eddystone, IoT, Top iBeacon Apps, and more


iBeacon technology is growing at an immense pace since its launch at the Apple Worldwide Developers Conference (WWDC) in the year 2013. We can gauge this technology’s influence in the near future through a recent study issued by Research and Markets, which states that the global iBeacon market is set to grow at a CAGR […]

5 Best Beacon Projects and What They Could Have Done Better


That Internet of Things (IoT) is fast becoming reality than most of us could ever comprehend, is not news any longer. According to a recent report by Juniper Research, retailers seeking to capitalise on IoT (Internet of Things) technologies are predicted to spend an estimated $2.5 billion in hardware and installation costs, of which a […]

Best of Beacons this Week: NHL Franchise Pittsburgh Penguins uses Beacons for Fan Engagement and more


We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how the Zac Brown Band leveraged beacons to engage their audience better, to how to plan your beacon pilot budget.  So sit back, sip a cup of coffee and check […]