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What is Bluetooth Special Interest Group (SIG) offering you with Blutooth 5? How are retailers using high-end display technology to attract high-end customers? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into the content below for posts on the release of Bluetooth 5, iBeacon Marketing finally taking […]
Published on: June 24, 2016
According to a recent survey conducted by Survey Monkey, 59% of consumers would consider letting retailers know where they are in-store in exchange for exclusive values and savings. Another study from McKinsey reveals that the economic impact of IoT at retail will be close to $1.2 trillion by the year 2025. These are exciting times […]
Published on: July 22, 2015
The “Four P’s of Marketing” as we know are Product, Price, Promotion and Placement and these have been considered the primary pillars of marketing. The time has come to add another “P” that is, “Proximity” to these four pillars. Proximity Marketing is highly relevant to marketers and customers in today’s age. Proximity Marketing is rapidly […]
Published on: January 21, 2015
Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]
Published on: August 13, 2014