iBeacon technology in retail |

Ebook: Retail 2016 – Proximity Marketing with Beacons

Proximity Marketing, the granular form of location-based advertising, is now becoming the prevalent medium of communication between a brand and a consumer since it is contextually relevant, timely, beneficial, and personal. It comes as no surprise that the proximity marketing industry is growing by leaps and bounds every day. According to Q2 2016 Proxbook report […]

Shubhi Mittal
Published on: August 9, 2016

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