Retail is one of the few verticals that has seen beacons drive a significant change in the way consumer experiences are offered. According to the Proxbook Q4 2016 Report, retail (at 74%) is one of the leading verticals in the proximity market, followed by shopping malls (at 68%). This is in line with the Business […]

Techcrunch recently published an article hailing beacons for having been successful in showcasing their potential in commercial settings. However, the article also pointed out that going ahead opportunities for innovation and value-added use cases will lie more in the enterprise domain than in the commercial domain. Now, while we here at MobStac totally agree that […]

Did you know that Apple’s elimination of the headphone jack in iPhone 7 is a sweet deal for beacon marketers all over? Or that Martini recently created a beacon-enabled ‘Smart Cube’ that will inform the bartender when you need a refill? Our latest beacon roundup aims to answer all the above questions, plus a bit […]

Out-of-home (OOH) advertising today has made great strides in terms of incorporating new technologies, formats and mediums in order to influence customers in the intended manner. The OOH industry has been innovating at such a fast pace that it has now become ubiquitous; OOH advertisements are now being placed anywhere (from billboards at stadiums to […]

Every new technology is faced with skepticism till its real value is discovered and understood. This trend has been more significant in the last few years, as users became more aware and started treating data privacy and security as a key issue with regards to any technology.  This concern is further heightened when it comes […]

We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from how Taipei Fine Arts Museum leveraged beacons to enable easy navigation to an interesting post on how beacons are fast reshaping retail marketing strategies. So, sit back and check out the latest […]

According to a report formulated by SITA, the airline industry organization, nearly 80% of airlines are planning to invest majorly in smartphone-enabled passenger services over the next three years. Almost one third of airlines worldwide have already invested in IoT programs with 38% of airlines expected to have IoT initiatives up and running in the […]

According to a recent research by TrendForce, a Taiwan-based analyst firm, 2016 will see a a 37.8% year-on-year growth in mobile payments, which means consumers all over the world are predicted to spend a total of US $620 Billion in 2016 as compared to $450 Billion in 2015. The research also predicts that total mobile […]

The Internet of Things (IoT) has been gaining a lot of traction ever since it has been labeled as ‘the next Industrial Revolution’ by industry experts. And many industry verticals are heavily investing in IoT solutions too. IoT is undoubtedly fast driving innovation and new opportunities by bringing every object, consumer, and activity into the […]

According to new report by Forbes Insights titled ‘Location: A Strategic Marketing Imperative’, location-based mobile advertising is fast becoming a competitive differentiator. Not surprising, given the extent to which location data is currently changing how people shop, eat, date and travel. As a result, shoppers now expect in-the-moment, personalized, relevant experiences from their favourite brands. […]