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10 Event Planners using Beacons to Engage Attendees in Creative Ways

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Since their launch at Apple’s WWDC 2013, beacons have caught the attention of event tech pundits all over, as they helped usher in a new era in which attendees expect event organizers to offer a more contextualized event experience. In fact, the number of events that have leveraged cutting-edge event technology and mobile marketing initiatives […]

Best of Beacons This Week: Google tests ‘Hands Free’ beacon app for mobile payments and more

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We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from Google’s announcement about testing a beacon-enabled mobile app called ‘Hands Free’ to Business Insider’s report on the boom in IoT. So sit back, sip a cup of coffee, and […]

Creating a Beacon Campaign for Asset Tracking at your Warehouse using Beaconstac

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ABI Research lately asserted that there is a “huge opportunity” for beacons in an array of non-retail verticals, such as smart homes, vending machines, enterprises, and so on. ABI analyst Patrick Connolly reinstated the same by stating that many of these markets are forecasted to deploy BLE Beacons in much larger volumes than retail“. One […]

5 Tips for Building a Successful Beacon App

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According to experts, 2016 will be the year of the beacon. With the unlimited opportunities that beacons offer to both retail and non retail verticals, businesses all across are gearing up to effectively leverage iBeacon technology. One of the most vital requirements for this is having a beacon app. It is essential to have a […]

Top 4 Location-based Marketing Trends for 2016

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Businesses are investing in location-based marketing strategies and location technologies to directly communicate with customers through their mobile devices. This makes for a smart choice for two primary reasons: widespread adoption of smartphones and evolution of location-based technologies. Firstly, the global smartphone penetration per capita is on a rise from 9.6 percent in 2011 to […]

4 Mistakes to Avoid When Developing Your Beacon App

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The rise of iBeacon technology was one of the major news stories of 2015. Nevertheless, near the end of 2015, many mainstream publications rushed to declare Apple’s iBeacon technology as a fad that couldn’t live up to its hype. This resulted in many business insiders stepping up to give insights on the real state of […]

Creating a Beacon Campaign for your Supermarket using Beaconstac

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Unacast, which operates a network of beacon and proximity data, recently released its Q4 Proxbook report that reveals a staggering 52% growth in the number of beacons deployed in the past quarter. We have seen a number of large-scale beacon deployments that would corroborate such a figure. One of the top retail marketing strategies for […]

5 Highly Effective Beacon Campaigns That Brands Can Learn From

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2015 was arguably the best year for the proximity marketing industry yet. While majority of the beacon use cases that the industry and media talked about towards the beginning of 2015 were around retail, over the course of time this has changed. Today, beacons have impacted a number of verticals, right from museums to hospitals […]

Best of Beacons this Week: Rite Aid installs Bluetooth Beacons in over 4,500 US Stores and more

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We are back with another power-packed issue of ‘Best of Beacons this Week’ as we celebrate the beginning of 2016. This week we’ve got a great lineup of beacon articles in store, right from news of the large-scale beacon deployment by Rite Aid, to information about a new technology called Li-Fi, and a vital report […]

iBeacon vs Eddystone: Which one works better for your Pilot Project?

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Google entered the beacon space when it launched Eddystone in July 2015, two years after Apple introduced iBeacon technology. In the presence of the two giants, Apple and Google, this relatively new technology saw a lot of traction. Businesses started identifying opportunities to leverage innovative application scope of bluetooth beacons and beacon-enabled app development to […]