How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

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If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

iBeacon and Physical Web: Differences in Deployment Strategies

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Location-based technologies have witnessed significant growth over the last few years, with brands across diverse verticals leveraging technologies like iBeacon to deliver unique and valuable location-based content and services to customers. Now, with the introduction of Eddystone beacons and the Physical Web, businesses have another new and effective channel to reach customers at the right […]

Best of Beacons this Week: Proximity Marketing Market will be Worth $52.46 Billion by 2022 and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

Top 10 Reasons Why Proximity Marketers Should Leverage the Physical Web

In today’s fast paced world where people are constantly connected to smart devices, the best way to engage them across their many micro moments is by leveraging proximity solutions. Proximity marketing is based on the core premise of delivering the most contextual and personalized content or experiences at the right time and place, thereby ensuring […]

Top 10 Reasons Your Business Should Choose Eddystone over iBeacon

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Location intelligence has become important for both individuals and enterprises in today’s hyper connected world. From using location data to hail the nearest cab to tracking employee attendance through proximity sensors, location information has practically become ubiquitous. Among the host of location-based technologies, Apple’s iBeacon technology, and Google’s Eddystone beacon protocol are proving to be […]

Eddystone vs Physical Web vs iBeacon: Why Eddystone will Rule the Beacon Space

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Proximity technologies and solutions have been attracting the attention of marketers, businesses and investors alike for the past few years and this interest has only been growing. This enthusiasm in the proximity market can be attributed to the pace at which the industry has been growing. Today, there are a wide range of proximity solutions […]

Top 20 iBeacon Trends for 2016

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Ever since its introduction is 2013, iBeacon technology has been consistently growing and today it plays a significant role in the global IoT infrastructure. With its innate ability to deliver contextual, timely and personalized mobile experiences, the technology has witnessed widespread adoption and growth on both business and customer fronts. In fact, the technology has […]

Best of Beacons this Week: University of Texas launches a beacon app and more

  We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from the news of the University of Texas launching a beacon-enabled app to an exciting post on how airports are leveraging iBeacon technology for better perks. So, sit back and check out […]

Best of Beacons this Week: Citibank commits to beacons, and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Citibank leveraged beacons to enable easy ATM access to an interesting post on how businesses can choose the best beacon protocol (between iBeacon and Eddystone) for their proximity marketing campaigns. So, sit back […]

Unacast Feature – Eddystone or iBeacon: Which Beacon Protocol suits your Proximity Marketing Campaign?

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If you are someone who has been closely following the news on the beacon world, I bet you have already read a score of articles on the ‘Beacon Wars’ between Google’s Eddystone and Apple’s iBeacon. While we saw Apple leading the beacon front in the year 2015 with a number of huge brands such as […]