[Webinar Slides] The A to Z of Planning Your First Eddystone Beacon Pilot

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According to Q1 2016 Proxbook Report, 45% of the top proximity companies support Eddystone up from 25% in Q3 2015. This is not surprising given the pace at which Google has been announcing updates on the Eddystone front since the beginning of this year. While Google kicked off year 2016 to a great start by […]

Li-Fi vs Wi-Fi vs iBeacon (BLE) technology

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The growth of location-based technologies has not escaped anyone’s notice as location continues to revolutionize location-based services, analytics, advertising revenue opportunities and much more. The Location Based Services (LBS) and Real-Time Location Systems (RTLS) market itself is growing at a CAGR of 37.1% and is expected to reach 54.95 Billion USD by 2020, from 11.36 […]

Top 5 Ways to Boost Customer Engagement on Mobile

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Mobile phones have become ubiquitous and are proving to be a one stop shop for fulfilling a host of user needs  and wants. Not only is mobile adoption increasing, even the time spent on mobile phones is witnessing an upward swing. According to KPCB’s, Internet Trends 2015, mobile digital media time in the US stands […]

Best of Beacons This Week: Google’s Security Framework for Eddystone and more

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We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from how Australia’s second oldest zoo is using iBeacon technology to enhance visitors’ experiences to the ways in which Barneys New York is solving the personalisation problem with the help […]

6 Impressive Location-based Features that Every Retail App Should have

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GET STARTED WITH GEOFENCING With omnichannel retail fast becoming a reality, it’s imperative that retailers connect to customers across all touch points, digital and physical. According to a recent study, companies with omnichannel customer engagement strategies retain 89% of customers on average. One of the factors playing a critical role in today’s omnichannel retail is […]

Top 8 Tips on Building an Omnichannel Retail Strategy

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The present day customers are not only tech-savvy, but are also multi-channel consumers. While a majority of sales are still fulfilled in physical stores, online channels and social media have a huge impact on customer behaviour. This new class of empowered customers also seek highly personalized, consistent and holistic experiences across all channels. Retailers today […]

Best of Beacons This Week: Coachella 2016 uses beacons, and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how the Coachella Valley Music and Arts Festival plans to use beacons to how Eddystone campaigns can prove to be really valuable to retailers. So, sit back and check out the latest stories on […]

Top 12 Industries that Beacons will Disrupt in 2016

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With the growth of mobile devices, more and more people are turning to their smartphones to fulfill a host of everyday needs. This is where apps supported with smart technologies like iBeacon really help in enhancing experiences. Keeping this in mind, iBeacon technology is being leveraged across an array of industries today, from hotels to […]

Best of Beacons This Week: Fujitsu brings IoT to the Zoo in Tokyo and more

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We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from Fujitsu’s announcement about beacon-enabling the Tokyo Parks Navi smart device app to Maxus’ report on the potential of beacons in retail. So sit back, sip a cup of coffee, […]

10 Interesting Ways to Send Beacon-based Proximity Marketing Messages to Customers

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With mobile surpassing desktop as the most important influencer for customers to make purchase decisions, stores and brands should focus on the most effective ways to reach customers on their mobile devices. This is where location-based marketing or proximity marketing is proving to be a boon to brands and stores. Proximity marketing gives brands the […]