5 Location-based Marketing Technologies Agencies Should Leverage in 2016


Location intelligence is fast becoming an important component for most brands and businesses. According to LBMA’s Global Location Trends Report, nearly 253 leading global brands, including BMW, Tesco, Starbucks, Coca-Cola and Starhub among others are leveraging location-based technologies to connect with their customers. In the same report, 75% of marketers concluded that location-based marketing is an […]

[Webinar Slides] Will Eddystone take on iBeacon in 2016?


According to recent Global Location Trends Report, year 2016 will see an undeniable rise in the growth of location-based technologies with 41% of marketers set to invest in beacons. One of the other key takeaways from the report is that strategies with strong physical context components will be at the forefront of brands’ minds this […]

5 Tips on Leveraging Beacons for Customer Loyalty Programs


A slew of connected technologies and an increasing smartphone adoption rate has lead to an increase in the number of informed and empowered customers and communities. This has created a need for businesses and brands to interact and deliver enhanced and personalized brand experiences to its customers. Brands should thus focus on not only improving […]

[Webinar] Will Eddystone take on iBeacon in 2016?


Are you a retailer planning to leverage proximity marketing, but are caught in the wind between Eddystone and iBeacon? Are you excited about the potential that Eddystone beacons hold with respect to app-liberation, yet held back by the lack of any serious Eddystone deployments? Has Apple’s presence as the forerunner in the beacon market with […]

4 Best Beacon Marketing Campaign Ideas Brands Should Try in 2016


According to a recent Internet Advertising Bureau (IAB) study, 66% of marketers agreed that location-based advertising is the ‘most exciting’ mobile opportunity for 2016. And it goes without saying that a significant part of this opportunity lies in beacon marketing. According to reports beacons have helped brands increase their in-store mobile app usage by 16.5 […]

5 Tips for Building a Successful Beacon App


According to experts, 2016 will be the year of the beacon. With the unlimited opportunities that beacons offer to both retail and non retail verticals, businesses all across are gearing up to effectively leverage iBeacon technology. One of the most vital requirements for this is having a beacon app. It is essential to have a […]

Internet of Things for Smart Cities: How Beacons are Leading the Way


By 2050, 66% of the global population will be urbanized, with 6.4 billion people living in urban centers; a sharp increase from the 3.9 billion people who inhabit cities today. Such increasing rates of urbanization threaten to aggravate the economic, environmental and social impacts on an already stressed infrastructure. For instance, the economic cost of […]

Best of Beacons this Week: Physical Web Support comes to Chrome 49 Beta for Android and more


We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, right from Google’s announcement of Eddystone support for Chrome Android browser to how NFL’s Super Bowl leveraged beacons to engage fans outside the stadium as well. So sit back, sip a […]

Top 4 Location-based Marketing Trends for 2016


Businesses are investing in location-based marketing strategies and location technologies to directly communicate with customers through their mobile devices. This makes for a smart choice for two primary reasons: widespread adoption of smartphones and evolution of location-based technologies. Firstly, the global smartphone penetration per capita is on a rise from 9.6 percent in 2011 to […]

Exploring the Physical Web with Eddystone: Pros, Cons, and the Road Ahead


In an exciting update for the proximity market, Google recently announced Eddystone support on the Chrome browser for Android devices. Chrome for Android support will allow interaction with  the Physical Web content, thus bringing seamless mobile experiences to the huge Android smartphone market. Let us trace back the evolution of the Physical Web. In October […]