Eddystone Kit FAQs: Everything you need to know about Beaconstac’s Eddy Kit

Beaconstac Eddy Kit FAQs

Google entered the beacon space in July 2015, two years after Apple, by designing their own beacon protocol called Eddystone. This started a wave of new exciting developments in the beacon space, as it received the much needed push from Google. You ask how? Well, Google played a masterstroke on various fronts by introducing Eddystone: I. […]

Li-Fi vs Wi-Fi vs iBeacon (BLE) technology

LiFi-WiFi-iBeacon-Feature

The growth of location-based technologies has not escaped anyone’s notice as location continues to revolutionize location-based services, analytics, advertising revenue opportunities and much more. The Location Based Services (LBS) and Real-Time Location Systems (RTLS) market itself is growing at a CAGR of 37.1% and is expected to reach 54.95 Billion USD by 2020, from 11.36 […]

Point-based or Grid-based: Which beacon deployment will your business need?

point-based-or-grid-based-which-beacon-deployment-does-your-business-need

The overall Location Based Services (LBS) and Real-Time Location Systems (RTLS) market is expected to grow from USD 11.36 billion in 2015 to USD 54.95 billion by 2020, at a CAGR of 37.1%. And, iBeacon Technology forms a critical part of this growth as it is forging its way into various verticals at an incredible […]

How to Launch an Eddystone Campaign from Scratch

How-to-launch-eddystone-campaign-feature

Google recently announced Eddystone support on the Chrome browser for Android devices, which is a great step in bringing interaction with the Physical Web content and seamless mobile experiences to the Android smartphone user segment. The Physical Web is an open source approach to use the core superpower of the web – ‘Interaction on demand’. […]

Infographic: The Future of In-Store Shopping

the-future-of-in-store-shopping-retail-ibeacons-infographic

According to a recent Motorola research whitepaper, by 2017, roughly half of all in-store transactions will be completed via mobile devices.  With customers using a mix of several channels to research and buy products, it has become essential for retailers to provide them with a seamless omni channel experience in order to retain them. To stay […]