Umbel Feature: Beacons and Big Data: A Powerful Pair for Retail

Umbel Blog Feature Beacons and Big Data

Beacons and Big data are the latest buzzwords everywhere. Is it possible to use these together efficiently ? If yes, then how? And to what effect? We all know about beacons. Every industry vertical right from retail to hotels, museums, theme parks and airports to stadiums etc., is looking to deploy beacons. Businesses are fast realizing […]

How Beacons are Poised to take the Brick-and-Mortar Sales by Storm


With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers are looking to implement beacons […]