6 Impressive Location-based Features that Every Retail App Should have


GET STARTED WITH GEOFENCING With omnichannel retail fast becoming a reality, it’s imperative that retailers connect to customers across all touch points, digital and physical. According to a recent study, companies with omnichannel customer engagement strategies retain 89% of customers on average. One of the factors playing a critical role in today’s omnichannel retail is […]

6 Best Practices for implementing In-store Personalization in 2015


Personalization is the latest buzzword in brick-and-mortar retail. Over the years, ecommerce has taught us that communicating with customers in a timely and relevant manner can help retailers enhance customer loyalty and engagement. In fact, according to a recent survey by Accenture, nearly 60% of U.S consumers agreed that they want a more personalized shopping […]

Infographic: The Future of In-Store Shopping

The future of in-store shopping_mobstac

According to Google’s Mobile In-Store study, 8 in 10 smartphone owners research products while in-store before making a purchase. As more and more customers are turning to mobile to shop conveniently, bricks-and-mortar retailers are losing out on sales. Customers are hopping across various channels and expect to be able to transact with ease across devices. […]