Beacon technology is changing the world in ways that were probably projected in science fiction movies. From enabling airline passengers to navigate within the airport to running beacon-based retargeting campaigns using Facebook Pixel, beacons are fast redefining consumer engagement. (1) Gatwick Airport leverages 2,000 Beacons for Indoor Navigation UK’s Gatwick airport recently installed 2000 beacons to offer […]
Published on: June 2, 2017
Living in the age where the Internet of Things is revolutionizing our lives, the recent announcement by Google about the Physical Web and Eddystone support for Android is a big step in further bridging the gap between the physical and virtual worlds. The core premise of the Physical Web is to bring the power of […]
Published on: March 3, 2016