Beacon technology is changing the world in ways that were probably projected in science fiction movies. From enabling airline passengers to navigate within the airport to running beacon-based retargeting campaigns using Facebook Pixel, beacons are fast redefining consumer engagement. (1) Gatwick Airport leverages 2,000 Beacons for Indoor Navigation  UK’s Gatwick airport recently installed 2000 beacons to offer […]

Living in the age where the Internet of Things is revolutionizing our lives, the recent announcement by Google about the Physical Web and Eddystone support for Android is a big step in further bridging the gap between the physical and virtual worlds. The core premise of the Physical Web is to bring the power of […]