Best of Beacons this Week: Why Beacon Marketers should thank Apple for eliminating the Headphone Jack


Did you know that Apple’s elimination of the headphone jack in iPhone 7 is a sweet deal for beacon marketers all over? Or that Martini recently created a beacon-enabled ‘Smart Cube’ that will inform the bartender when you need a refill? Our latest beacon roundup aims to answer all the above questions, plus a bit […]

IoT Ecosystem: How the IoT Market will Explode by 2021


The IoT (Internet of Things) is growing at a significant pace as consumers, businesses, and governments are recognizing the benefits of connecting inert devices to the internet. A recent report titled ‘The Internet of Things Ecosystem Research’ from Business Insider (BI) states that the number of devices connected to the internet will increase from 10 […]

Internet of Things for Smart Cities: How Beacons are Leading the Way


By 2050, 66% of the global population will be urbanized, with 6.4 billion people living in urban centers; a sharp increase from the 3.9 billion people who inhabit cities today. Such increasing rates of urbanization threaten to aggravate the economic, environmental and social impacts on an already stressed infrastructure. For instance, the economic cost of […]

Wi-Fi meets iBeacon Technology: Merging the right IoT devices for growth


In most big brands, two of the most important location-based technologies, Wi-Fi and iBeacon are working together to drive IoT growth.  With an array of location-based technologies (NFC, GPS, Wi-Fi, BLE) available, both consumers and businesses are facing an urgent need to identify the distinguishable features of these technologies. Many comparative studies such as iBeacon […]

Best of Beacons this Week: University of Oklahoma uses beacons to find rooms on campus, and more


We are back with another power-packed issue of ‘Best of Beacons this Week’ as we move towards the end of 2015. This week we’ve got a great lineup of beacon articles in store, from vital forecasts studying the growth of the global iBeacon market over the period 2014-2019, to how the sports industry is leveraging […]

Best of Beacons this Week: Beacon-triggered Messaging will Generate $44 Billion, and more


We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including a few interesting IoT projections for 2020 to how cross licensing of customer data could be the solution to data ownership when leveraging a 3rd party app. So sit back, […]

5 Steps to Devising an IoT Retail Strategy


Analysts have termed the Internet of Things (IoT) as the next industrial revolution that will change the way businesses, governments, and consumers interact with the physical world. Particularly because, the recent advancements in products like wearables and home-management systems has caused IoT to gain traction at every corner of the planet, right from the developed […]

IoT and Home Automation: How Beacons are Changing the Game


Imagine! You come back to your home after a tiring day and are warmly welcomed with a cup of brewed coffee. Your home senses your presence. It switches on the lights as you enter and turns on the music system to your favorite Progressive Rock soundtrack. This is not a far-fetched idea, it’s iBeacon technology […]

Google I/O 2014: Everything You Need To Know


The keynote for Google I/O 2014, the search giant’s annual developer conference had no shortage of announcements. While some of these, like Android L and Android Wear were expected by many, few others took many developers by surprise. The biggest news at the event, however, was that Android is all set to move beyond being […]

Apple Unveils iOS 8 at WWDC 2014: Here’s Everything You Need to Know


Yesterday, Apple’s CEO Tim Cook kicked off the company’s Worldwide Developers Conference (WWDC) by taking the wraps off iOS 8. Cook described iOS 8 as a ‘huge release’ that promises to renovate every aspect of the iPhone: bold words supported by a ton of incredible new features for end users as well as a raft […]