Why Retail Giants in India should invest in Wi-Fi Marketing


According to MarketsandMarkets, the global Wi-Fi market size is expected to grow from USD 14.8 Billion in 2015 to USD 33.6 Billion by 2020 at an estimated CAGR of 17.8%, largely propelled by the increase in the usage of internet and growth in mobile data. It would come as no surprise if the size of […]

4 Interesting iBeacon Use cases You Need to Know

iBeacon technology’s application in multiple verticals is reaching new heights as is the number of beacons deployed globally. According to reports, 5 million out of 6.2 million proximity sensors deployed globally this year are beacons.This number is on track to reach 8 million beacons by the end of 2016, with a steady growth to 400 […]

Creating a Beacon Campaign for Asset Tracking at your Warehouse using Beaconstac


ABI Research lately asserted that there is a “huge opportunity” for beacons in an array of non-retail verticals, such as smart homes, vending machines, enterprises, and so on. ABI analyst Patrick Connolly reinstated the same by stating that many of these markets are forecasted to deploy BLE Beacons in much larger volumes than retail“. One […]

How to Boost Holiday Sales by letting Customers Order Out of Stock Sale items


The National Retail Federation recently announced that it expects sales in November and December to increase a solid 3.7 percent to $630.5 billion — significantly higher than the 10-year average of 2.5 percent. Adding on to that, the report also states that, holiday sales in 2015 are expected to represent approximately 19 percent of the […]

4 Ways the ‘Internet of Things’ will Impact the Retail Industry


‘Internet of Things’ (IoT) has emerged as a keyphrase in most tech circles. With an array of developments that allow consumers to use and control technology for their own benefit, IoT is becoming more of a reality these days. While it may seem tricky to grasp as an idea, ‘Internet of Things’ in its simplest […]