Ever since its introduction, beacons have been attracting the attention of marketers worldwide, largely due to the ease of providing consumers contextually relevant information, building relationships, and generating better returns. However, without this element of proximity, there would have been a huge compromise on the value-add factor of these notifications, as they would either be […]

The rise of iBeacon technology was one of the major news stories of 2015. Nevertheless, near the end of 2015, many mainstream publications rushed to declare Apple’s iBeacon technology as a fad that couldn’t live up to its hype. This resulted in many business insiders stepping up to give insights on the real state of […]

By launching Touch ID as an added layer of security to third-party apps, Apple is all set to rule the mobile payments space. Additionally, according to a recent IBM study, while iOS users were reported to spend $127.92 per order on Black Friday last December, Android users spent only about $105.20 per order. Thus Apple’s […]