How to measure your beacon marketing campaign performance

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You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This blog post will address […]

Beacon use cases in car dealerships

Car dealerships using Beacons

Christopher, all enthusiastic to buy his first-ever luxury car, was standing in front of the Audi Q2 in a busy store. It was a busy day at the dealership and no salesperson was able to attend to Christopher. But boom, Christopher still received all the relevant specs and information about the car, on his phone. […]

Getting Started with Beacons – The Game Plan

Getting-started-with-your-beacon-project

Getting started with any emerging marketing tech can be intimidating. You’re not sure where to begin, what to expect and how fast you can start seeing results. Proximity marketing using beacons is no different. While thousands of retailers and other businesses have deployed beacons successfully, it can be quite daunting to understand what proximity marketing […]

How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

How-Beaconstac-can-help-you-nail-retail-analytics-using-iBeacon-tech

If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

Why Businesses Need to Leverage Beacon-Based Retargeting Right Now

Retargeting-using-beacons:-Why-and-how-are-brands-embracing-it

Though beacons have been around for long, marketers across various verticals even today, often associate this BLE based technology as one that it used to trigger in-store coupons or notifications. However, things are fast changing, as retargeting is quickly emerging as one of the most compelling use cases of beacons. Not surprising, given the huge […]

7 Reasons Why Businesses in India Should Invest in Beacons Now

Why-businesses-in-india-should-invest-in-beacons

Year 2016 will always be known as the year that saw beacons go beyond the buzz about them and deliver enhanced user experiences across sectors. Not only did beacons move beyond retail, but the launch of Nearby Notifications and the announcement around Bluetooth 5, pushed beacons into some of the emerging markets in the world, […]

3 Reasons Why Beacon Adoption Is Not a Challenge Anymore

Why-beacon-adoption-is-not-a-challenge-anymore

One of the announcements that created quite a buzz in the proximity marketing industry was the one around Google Nearby. Coupled with Eddystone beacons, Google Nearby Notifications has got brands and businesses all over the world excited about the prospect of being able to deliver highly contextual mobile-based brand experiences without the need for a […]

Best of Beacons this Week: Proximity Marketing Market will be Worth $52.46 Billion by 2022 and more

Best-of-Beacons-this-Week_Proximity-Marketing-Market-will-be-Worth-$-52.46-Billion-by-2022-and,-more

We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

Best of Beacons this Week: Why Beacon Marketers should thank Apple for eliminating the Headphone Jack

Apple's-elimination-of-a-headphone-jack-is-a-sweet-deal-for-beacon-marketers

Did you know that Apple’s elimination of the headphone jack in iPhone 7 is a sweet deal for beacon marketers all over? Or that Martini recently created a beacon-enabled ‘Smart Cube’ that will inform the bartender when you need a refill? Our latest beacon roundup aims to answer all the above questions, plus a bit […]

5 In-Store Trends Radically Reshaping Retail Marketing

In-Store-Trends-Reshaping-Retail-Marketing

In-store shopping vs online shopping debate has grabbed the limelight for quite sometime in retail. And the discourse has only reinstated that the growth of e-commerce in the retail sector has not reduced the importance of brick-and-mortar stores for consumers. As confirmed by a recent TimeTrade survey, 71% of the US consumers prefer to shop […]