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Best of Beacons this Week: Airside Mobile to use Google Nearby to fuel app adoption, and more

Airside-Mobile-to-use-Google-Nearby-to-fuel-app-adoption

Do you know how retailers can employ beacons to enhance the local search of their store? How Coca-Cola plans to use beacons with its vending machines or, how Airside Mobile plans to employ Google Nearby to fuel app adoption? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into […]

Why Retail Giants in India should invest in Wi-Fi Marketing

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According to MarketsandMarkets, the global Wi-Fi market size is expected to grow from USD 14.8 Billion in 2015 to USD 33.6 Billion by 2020 at an estimated CAGR of 17.8%, largely propelled by the increase in the usage of internet and growth in mobile data. It would come as no surprise if the size of […]

Bluetooth 5: How it will impact IoT, Beacons and more

How-Bluetooth-5-will-impact-IoT-and-beacons

Currently used in 8.2 billion devices around the world, right from smartphones and laptops to beacons and cars, Bluetooth has become one of those unsung heroes that has helped us get through our daily lives. This is set to grow rapidly in the coming years as the Internet of Things phenomenon kicks off. Cisco has […]

3 Unique Beacon Use Cases: Breaking the Internet of Things (IoT) Barrier

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The Internet of Things (IoT) has been gaining a lot of traction ever since it has been labeled as ‘the next Industrial Revolution’ by industry experts. And many industry verticals are heavily investing in IoT solutions too. IoT is undoubtedly fast driving innovation and new opportunities by bringing every object, consumer, and activity into the […]

Li-Fi vs Wi-Fi vs iBeacon (BLE) technology

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The growth of location-based technologies has not escaped anyone’s notice as location continues to revolutionize location-based services, analytics, advertising revenue opportunities and much more. The Location Based Services (LBS) and Real-Time Location Systems (RTLS) market itself is growing at a CAGR of 37.1% and is expected to reach 54.95 Billion USD by 2020, from 11.36 […]

Best of Beacons This Week: Fujitsu brings IoT to the Zoo in Tokyo and more

best-of-beacons-this-week-fujitsu-brings-iot-to-the-zoo-in-tokyo

We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from Fujitsu’s announcement about beacon-enabling the Tokyo Parks Navi smart device app to Maxus’ report on the potential of beacons in retail. So sit back, sip a cup of coffee, […]

IoT Ecosystem: How the IoT Market will Explode by 2021

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The IoT (Internet of Things) is growing at a significant pace as consumers, businesses, and governments are recognizing the benefits of connecting inert devices to the internet. A recent report titled ‘The Internet of Things Ecosystem Research’ from Business Insider (BI) states that the number of devices connected to the internet will increase from 10 […]

Beacons in India: 4 Reasons Indian Retailers should invest in Proximity Marketing

reasons-indian-retailers-should-invest-in-proximity-marketing-beacons-india

The Indian technology and services market is poised to touch US$350 billion by 2025, as stated in the recently launched Nasscom-McKinsey’s report titled Perspective 2025: Shaping the Digital Revolution. The market will witness a steady growth to reach US$350 billion from US$132 billion in 2015. Innovation will be a major factor among those driving the […]

Best of Beacons This Week: Google tests ‘Hands Free’ beacon app for mobile payments and more

Best-of-beacons-Google-uses-Hands-Free-beacon-app

We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from Google’s announcement about testing a beacon-enabled mobile app called ‘Hands Free’ to Business Insider’s report on the boom in IoT. So sit back, sip a cup of coffee, and […]

Internet of Things for Smart Cities: How Beacons are Leading the Way

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By 2050, 66% of the global population will be urbanized, with 6.4 billion people living in urban centers; a sharp increase from the 3.9 billion people who inhabit cities today. Such increasing rates of urbanization threaten to aggravate the economic, environmental and social impacts on an already stressed infrastructure. For instance, the economic cost of […]