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Beacons and Consumer Packaged Goods: The Best ‘Local’ Match to Drive more Sales

beacons-consumer-packaged-goods-sales-drive-local-match-cpg-brands-online-offline-shopper-behaviour-proximity-marketing-contextual-notifications

For long, CPG (consumer packaged goods) brands have been considered to be laggard at digital advertising in comparison to other product categories such as retail, financial services etc., However, of recent the consumer goods digital ad spending, including spending on mobile, outpaces that of the travel, consumer electronics and healthcare categories, reported eMarketer. In fact, […]

Devika Girish
Published on: April 21, 2015

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