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Why large chain retailers like Macy’s are banking heavily on beacons

Image Source: The Washington Post Macy’s, the 156-year-old retail chain, recently announced that it will expand the use of beacons to all of its stores across U.S. This announcement was a follow up on the test run held by the retail chain at it’s flagship stores in New York City and San Francisco, during last […]

Devika Girish
Published on: October 2, 2014

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