5 Location-based Marketing Technologies Agencies Should Leverage in 2016

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Location intelligence is fast becoming an important component for most brands and businesses. According to LBMA’s Global Location Trends Report, nearly 253 leading global brands, including BMW, Tesco, Starbucks, Coca-Cola and Starhub among others are leveraging location-based technologies to connect with their customers. In the same report, 75% of marketers concluded that location-based marketing is an […]

Beacons for Location-based Advertising: Engage your customers, don’t Annoy them

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Nearly 40% of consumers make purchases inside a physical store at least once a week, compared to just 27% who do the same online, according to PwC’s annual consumer survey. 40 percent of consumers make purchases inside a physical store at least once a week Click To Tweet The same research found that more than […]

[Webinar] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI – Location-based mobile advertising lessons for Retailers

Feature Image_Webinar on Location-based advertising

With today’s ever connected customers always searching for that ‘nearest’ restaurant or a shopping outlet while on the move, location-based mobile advertising does seem to be the first thing retailers should invest on this year. If you’re wondering about the ROI of location-based mobile advertising in retail and why you should invest in iBeacon technology […]

[Webinar] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI – Location-based mobile advertising lessons for Retailers

Feature Image_Webinar on Location-based advertising

With today’s ever connected customers always searching for that ‘nearest’ restaurant or a shopping outlet while on the move, location-based mobile advertising does seem to be the first thing retailers should invest on this year. If you’re wondering about the ROI of location-based mobile advertising in retail and why you should invest in iBeacon technology […]