5 Location-based Marketing Technologies Agencies Should Leverage in 2016


Location intelligence is fast becoming an important component for most brands and businesses. According to LBMA’s Global Location Trends Report, nearly 253 leading global brands, including BMW, Tesco, Starbucks, Coca-Cola and Starhub among others are leveraging location-based technologies to connect with their customers. In the same report, 75% of marketers concluded that location-based marketing is an […]

Beacons for Location-based Advertising: Engage your customers, don’t Annoy them


Nearly 40% of consumers make purchases inside a physical store at least once a week, compared to just 27% who do the same online, according to PwC’s annual consumer survey. [Tweet “40 percent of consumers make purchases inside a physical store at least once a week”] The same research found that more than 60 percent […]

[Webinar] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI – Location-based mobile advertising lessons for Retailers

Feature Image_Webinar on Location-based advertising

With today’s ever connected customers always searching for that ‘nearest’ restaurant or a shopping outlet while on the move, location-based mobile advertising does seem to be the first thing retailers should invest on this year. If you’re wondering about the ROI of location-based mobile advertising in retail and why you should invest in iBeacon technology […]