How to measure your beacon marketing campaign performance

Go creative with cards

You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This blog post will address […]

Beacons to supercharge your bar & restaurant marketing strategy

Beacons are used in bars and restaurants to enhance the experience

Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.  It all started with Foursquare giving the initial kick. Quickly catching the fire was Facebook Places, Google Places, Yelp and more. Back then it was truly a cool idea for marketers and owners to know who is in […]

How beacons and proximity marketing sets small businesses apart from competition

Small and medium businesses should use Beacons in marketing strategy

If you are in the NYC, chances are high that you have either visited or have at least heard about the Annual holiday market at Union Square or in Grand Central Station. These pop-up stores have a large number of shoppers looking for the best bargains to fill up their gift quota for Christmas. And […]

Location-based Marketing vs Proximity Marketing

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It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]

Bluetooth 5: How it will impact IoT, Beacons and more

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Currently used in 8.2 billion devices around the world, right from smartphones and laptops to beacons and cars, Bluetooth has become one of those unsung heroes that has helped us get through our daily lives. This is set to grow rapidly in the coming years as the Internet of Things phenomenon kicks off. Cisco has […]

Anatomy of a Successful Proximity Marketing Campaign

Have you ever seen or heard of a particularly genius proximity marketing campaign and thought to yourself, “Wow, why didn’t I think of that?” Similar reactions were seen when Heineken deployed beacons to drive purchase intent, in-store sales, and brand awareness in conjunction with the release of the 2015 James Bond movie ‘Spectre’ which led […]

Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

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How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost business? How do beacons along with Wi-Fi and GPS allow brands to target consumers effectively? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig […]

Contextual Marketing: 3 Contextual Triggers Digital Marketers Must Use Right Away

3-contextual-marketing-triggers-that-brands-should-definitely-use

According to new report by Forbes Insights titled ‘Location: A Strategic Marketing Imperative’, location-based mobile advertising is fast becoming a competitive differentiator. Not surprising, given the extent to which location data is currently changing how people shop, eat, date and travel. As a result, shoppers now expect in-the-moment, personalized, relevant experiences from their favourite brands. […]

Location-based marketing examples: 4 brands that are Winning

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Location-based marketing has been the buzzword in the marketing world for quite some time. But with mobile driving marketing budgets and plans in 2016, location-based advertising strategies are sure to open doors for huge new opportunities this year, especially when done right.  According to the “Global Location Trends Report” launched at SXSW, 75% of 253 […]

5 Location-based Marketing Technologies Agencies Should Leverage in 2016

5-location-based-marketing-technologies-agencies-should-leverage-in-2016

Location intelligence is fast becoming an important component for most brands and businesses. According to LBMA’s Global Location Trends Report, nearly 253 leading global brands, including BMW, Tesco, Starbucks, Coca-Cola and Starhub among others are leveraging location-based technologies to connect with their customers. In the same report, 75% of marketers concluded that location-based marketing is an […]