The Indian technology and services market is poised to touch US$350 billion by 2025, as stated in the recently launched Nasscom-McKinsey’s report titled Perspective 2025: Shaping the Digital Revolution. The market will witness a steady growth to reach US$350 billion from US$132 billion in 2015. Innovation will be a major factor among those driving the […]
Published on: March 15, 2016
Businesses are investing in location-based marketing strategies and location technologies to directly communicate with customers through their mobile devices. This makes for a smart choice for two primary reasons: widespread adoption of smartphones and evolution of location-based technologies. Firstly, the global smartphone penetration per capita is on a rise from 9.6 percent in 2011 to […]
Published on: February 18, 2016
According to a recent report by Markets and Markets, location-based services are forecasted to grow from $8.12 billion in 2014 to $39.87 billion in 2019, at a compound annual growth rate (CAGR) of 37.5 percent. Not surprising, given how location-aware technologies currently play a critical role in reinventing the mobile advertising, and app development industry. […]
Published on: September 29, 2015
While many brands across various verticals have tried dipping their toes in beacon marketing over the past year, industry experts are of the opinion that beacon marketing is likely to take off in 2015. One of the main factors behind this push is that today marketers have begun to realize that there is more to […]
Published on: April 7, 2015
Over the past year, we have seen a number of brands, right from retail and museums to casinos, try their hands at leveraging beacons to enhance consumer experience. Most of these beacon trials were solely focused on exploring three main objectives: 1. Will consumers download the app? 2. How will they respond to push messages? […]
Published on: February 24, 2015
Image Source: thedrum.com We are back with our latest roundup of must-read posts on beacons. This week’s compilation is packed with super insightful, not to mention actionable content on how beacons can help brands retarget consumers online, based on offline behaviour; what are Groupon’s plans with Proximity Marketing, an interesting beacon case study on Bonnaroo […]
Published on: February 20, 2015
Businesses today are up against a rising tide of change and challenges, all driven by technology, with many struggling to adapt to changing consumer behaviors and competition from disruptive innovators. In fact, today’s consumers consider being connected as a crucial utility and expect almost all facets of their shopping experience be accessible to them through […]
Published on: February 3, 2015
Image Source: github.com UPDATE: Chrome removes Physical Web support on iOS and Android. Are beacons a real threat to privacy as claimed by media? Can they really track a consumer’s location data? How can marketers reap the benefits of beacons without going overboard with beacon marketing? Though many experts agree that beacons are fast transforming […]
Published on: October 15, 2014