Beacons in India: 4 Reasons Indian Retailers should invest in Proximity Marketing


The Indian technology and services market is poised to touch US$350 billion by 2025, as stated in the recently launched Nasscom-McKinsey’s report titled Perspective 2025: Shaping the Digital Revolution. The market will witness a steady growth to reach US$350 billion from US$132 billion in 2015. Innovation will be a major factor among those driving the […]

Top 4 Location-based Marketing Trends for 2016


Businesses are investing in location-based marketing strategies and location technologies to directly communicate with customers through their mobile devices. This makes for a smart choice for two primary reasons: widespread adoption of smartphones and evolution of location-based technologies. Firstly, the global smartphone penetration per capita is on a rise from 9.6 percent in 2011 to […]

Beacons vs Geofencing: Which Location-Aware Technology Should Your Business Use?


According to a recent report by Markets and Markets, location-based services are forecasted to grow from $8.12 billion in 2014 to $39.87 billion in 2019, at a compound annual growth rate (CAGR) of 37.5 percent. Not surprising, given how location-aware technologies currently play a critical role in reinventing the mobile advertising, and app development industry. […]

Convincing your Boss for a Beacon Pilot Project? Here are 3 Tips for You


While many brands across various verticals have tried dipping their toes in beacon marketing over the past year, industry experts are of the opinion that beacon marketing is likely to take off in 2015. One of the main factors behind this push is that today marketers have begun to realize that there is more to […]

Are Brands ready for Mainstream Beacon Deployment?


Over the past year, we have seen a number of brands, right from retail and museums to casinos, try their hands at leveraging beacons to enhance consumer experience. Most of these beacon trials were solely focused on exploring three main objectives: 1. Will consumers download the app? 2. How will they respond to push messages? […]

Best of Beacons this Week: Beacons to Usher in Intelligent Retargeting and more


Image Source: We are back with our latest roundup of must-read posts on beacons. This week’s compilation is packed with super insightful, not to mention actionable content on how beacons can help brands retarget consumers online, based on offline behaviour; what are Groupon’s plans with Proximity Marketing, an interesting beacon case study on Bonnaroo […]

3 Ways Brands can Benefit from Facebook Beacons


Businesses today are up against a rising tide of change and challenges, all driven by technology, with many struggling to adapt to changing consumer behaviors and competition from disruptive innovators. In fact, today’s consumers consider being connected as a crucial utility and expect almost all facets of their shopping  experience be accessible to them through […]

Best of Beacons this Week: The Real Privacy Threat Posed by Beacons and More


Image Source: UPDATE: Chrome removes Physical Web support on iOS and Android. Are beacons a real threat to privacy as claimed by media? Can they really track a consumer’s location data? How can marketers reap the benefits of beacons without going overboard with beacon marketing? Though many experts agree that beacons are fast transforming […]