Wi-Fi vs RFID vs GPS vs Beacon: Which Location-Based Service Technology should your Brand go ahead with?

Wi-Fi-vs-RFID-vs-GPS-vs-Beacon

Location is mobile, and as Benedict Evans at Andreessen Horowitz, a venture capital firm in Silicon Valley, puts it, ‘Mobile is eating the world.’ This staggering consumer shift to mobile has made the location the cookie of the real world, thus making it easier and more vital for businesses to take actionable decisions from, the […]

Bluetooth 5: How it will impact IoT, Beacons and more

How-Bluetooth-5-will-impact-IoT-and-beacons

Currently used in 8.2 billion devices around the world, right from smartphones and laptops to beacons and cars, Bluetooth has become one of those unsung heroes that has helped us get through our daily lives. This is set to grow rapidly in the coming years as the Internet of Things phenomenon kicks off. Cisco has […]

Best of Beacons this Week: Pizza Hut installs Bluetooth beacons at 1,471 locations in China and more

We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how Pizza Hut installed beacons across 1471 locations, to why Wi-Fi and beacons can work together to deliver great experiences, and more. So sit back, sip a cup of coffee […]

Beacons vs Geofencing: Which Location-Aware Technology Should Your Business Use?

beacons-vs-geofencing-location-based-marketing-complement-proximity-detection-beaconstac-places

According to a recent report by Markets and Markets, location-based services are forecasted to grow from $8.12 billion in 2014 to $39.87 billion in 2019, at a compound annual growth rate (CAGR) of 37.5 percent. Not surprising, given how location-aware technologies currently play a critical role in reinventing the mobile advertising, and app development industry. […]

Internet Retailer Feature: How Location-based Services are Transforming the Retail Landscape

Unlocking-the-power-of-location-based-retail-services

According to a recent study by Usablenet, 30% of U.S shoppers used a mobile phone while in a store to help with shopping. It is no surprise then that mobile channel is all set to be the fastest growing retail touchpoint among consumers. Merely offering e-commerce features on mobile, however, will not help you drive loyal […]

How Beacons are Poised to take the Brick-and-mortar Sales by Storm

How-beacons-are-poised-to-take-the-brick-and-mortar-store-sales-by-storm

With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. Infact, a number of retailers are looking to implement […]

How Beacons are Poised to take the Brick-and-Mortar Sales by Storm

How-beacons-are-poised-to-take-the-brick-and-mortar-store-sales-by-storm

With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers are looking to implement beacons […]