Beacons or Geofencing or Both? 3 Brands Killing it with this Lethal Combination

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Editor’s Note: This blog was updated on July 9, 2019 to reflect all the latest changes in the proximity marketing market. Over the last four years there has been a technological uprising in the way modern marketers have gone about implementing location-based marketing. Beacons first came into the picture when Apple released the iBeacon specification […]

5 Location-based Marketing Technologies Agencies Should Leverage in 2016

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Location intelligence is fast becoming an important component for most brands and businesses. According to LBMA’s Global Location Trends Report, nearly 253 leading global brands, including BMW, Tesco, Starbucks, Coca-Cola and Starhub among others are leveraging location-based technologies to connect with their customers. In the same report, 75% of marketers concluded that location-based marketing is an […]