Mobile phones have become ubiquitous and are proving to be a one stop shop for fulfilling a host of user needs  and wants. Not only is mobile adoption increasing, even the time spent on mobile phones is witnessing an upward swing. According to KPCB’s, Internet Trends 2015, mobile digital media time in the US stands […]

We are back with this week’s best of beacons round-up. In this feature, we cover some interesting beacon deployments from interactive zoo experiences at the Chester Zoo to how beacons deployed at the Heathrow inter-terminal buses are creating a huge advertising opportunity for brands. 1. ‘Islands’ at Chester zoo becomes a multi-channel experience Source: bdaily.co.uk Smart […]

For long, CPG (consumer packaged goods) brands have been considered to be laggard at digital advertising in comparison to other product categories such as retail, financial services etc., However, of recent the consumer goods digital ad spending, including spending on mobile, outpaces that of the travel, consumer electronics and healthcare categories, reported eMarketer. In fact, […]