How to Plan and Execute a Beacon Strategy Before 2016


We are fast approaching the busiest shopping season of the year and retailers are already neck-deep in their marketing and sales efforts, to engage and entice customers. Year after year, marketers work towards providing shoppers with a variety of promotions, from festive coupons, flash sales, free shipping to combo offers, festive games and the latest […]

Why large chain retailers like Macy’s are banking heavily on beacons

Why-large-chain-retailers-like-Macy's-are-banking- heavily-on-beacons

Image Source: The Washington Post Macy’s, the 156-year-old retail chain, recently announced that it will expand the use of beacons to all of its stores across U.S. This announcement was a follow up on the test run held by the retail chain at it’s flagship stores in New York City and San Francisco, during last […]

Interbrand reveals the Best Retail Brands of 2014


Interbrand, one of world’s largest branding consultancy, yesterday released their annual report on the ‘Best Retail Brands 2014‘. The report lists the top 50 U.S retail brands and leading stores from around the world. Today, customers want the convenience of online shopping to be carried over into their in-store shopping experience. This report reiterates the same […]

How Beacons are Poised to take the Brick-and-Mortar Sales by Storm


With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers are looking to implement beacons […]