Retailers today are becoming much more adept at using new technologies. And among these emerging technologies, iBeacon stands out with its proximity awareness features and the ability to target customers accurately. A recent Business Insider report, states that beacons will influence $4 billion worth of retail sales this year at top retailers and this number […]

Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]