Why Retail Giants in India should invest in Wi-Fi Marketing

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According to MarketsandMarkets, the global Wi-Fi market size is expected to grow from USD 14.8 Billion in 2015 to USD 33.6 Billion by 2020 at an estimated CAGR of 17.8%, largely propelled by the increase in the usage of internet and growth in mobile data. It would come as no surprise if the size of […]

4 Success Metrics for Proximity Marketing Campaigns and How to Achieve them

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Beacons are already making great headway in 2016. Right from their successful deployment in Australia’s second oldest zoo to their use for tracking important assets at Nicklaus Children’s Hospital, we are witnessing a fast paced growth in the number of beacon deployments in various industry verticals. In fact, the number of beacon deployments is expected […]

5 Reasons to make Beacons a part of your Digital Marketing Strategy

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The revenue from Location-based services market is expected to reach $43.3 billion by 2019, as stated in a report titled “Mobile Context & Location Services: Navigation, Tracking, Social & Local Search 2014-2019” issued by Juniper Research. The report also highlighted that over two-thirds of the total revenue, i.e. approximately 71%, will be driven through highly targeted […]