Out-of-home (OOH) advertising today has made great strides in terms of incorporating new technologies, formats and mediums in order to influence customers in the intended manner. The OOH industry has been innovating at such a fast pace that it has now become ubiquitous; OOH advertisements are now being placed anywhere (from billboards at stadiums to […]

Our roundup this week is packed with informative nuggets and insights, right from how Canadian merchants are using beacons to enhance customer experience by paying for parking, to how McDonald’s used beacons to push in-store conversion rate to 20%. So sit back, sip a cup of coffee and check out the stories we have lined […]

Image Source: rt.com Why VCs think businesses are set to invest billions of dollars into beacons in 2015? How small cell can be used to provide proximity based targeting on a massive scale compared to iBeacon? What does Snapchat have to do with beacons and why should you care? Our latest beacon roundup answers all […]