Google’s Eddystone vs Apple’s iBeacon: Who is winning in the Beacon Space in 2016?

Google-vs-Apple:-Who-is-set-to-rule-the-beacon-space?

It goes without saying that a lot has happened in the beacon space since the launch of iBeacon at WWDC 2013.  With more and more marketers including beacons as a critical part of their digital marketing budgets, proximity has now turned into a serious business. These tiny devices have moved beyond retail and are currently […]