4 Ways Marketers can use Beacons to their Full Potential in 2015


2014 has been a great year for marketers, especially with beacons bridging the gap between offline and online worlds faster than ever before. Over the past year we have seen a number of brands begin to dip their toes in proximity marketing by running beacon trials. And these beacon trials aren’t limited to the retail […]

Best of Beacons this Week: Beaconstac to Empower Developers at the First Israeli iBeacon Hackathon and more


Our roundup this week is packed with informative nuggets, including how Beaconstac is enabling developers at the first Israeli iBeacon Hackathon, the reasons why mesh beacons are set to replace iBeacon, why geolocation is key to the next generation of apps, and how museums are using big data. We have also included a video that […]