Retail 2016: Why Retailers should use Beacons to Target Millennials

retail-2016-why-retailers-should-use-beacons-to-target-millenials

Millennials—born between 1980 and 2000—make up the most influential key demographic in the growing retail industry as they were the first generation to grow up in the new world’s explosion of technology. They are confident, savvy, goal-oriented, and are often defined as the always-connected generation. And, they are now changing the rules of brand marketing, […]