Best of Beacons this Week: iBeacon tech at Cannes Lions 2015 helps Attendees Network better, and more

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Our roundup this week is packed with informative nuggets and insights, right from how Cannes Lion 2015 is leveraging beacons to help people network to how retailers can boost sales through hyperlocal mobile advertising. So sit back, sip a cup of coffee and check out the stories we have lined up for you. 1. Four Ways […]

How Retailers can Boost Sales through Hyperlocal Mobile Advertising using Beacons

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From big brands to small scale businesses, mobile has today become a critical part of the marketing mix for businesses all over the world. According to a recent eMarketer study, mobile will account for 51% of the total digital ad market worldwide, by 2016. Mobile ads on smartphones and tablets are already having a growing […]