7 Ways Beacons are Disrupting the OOH Advertising Space

7-Ways-Beacons-are-Disrupting-the-OOH-Advertising-Space

Out-of-home (OOH) advertising today has made great strides in terms of incorporating new technologies, formats and mediums in order to influence customers in the intended manner. The OOH industry has been innovating at such a fast pace that it has now become ubiquitous; OOH advertisements are now being placed anywhere (from billboards at stadiums to […]

Mobile Trends to watch out for in 2014

Mobile trends to watch out for in 2014

2013 was the year when many businesses prioritized and integrated mobile marketing, and went ‘mobile first’. We’ve discussed a few game-changing mobile trends that ruled 2013  in our previous blog post, lets take a look at a few trends to watch out for in 2014. 1. Wearable devices will become mainstream According to a forecast by […]