6 Impressive Location-based Features that Every Retail App Should have


GET STARTED WITH GEOFENCING With omnichannel retail fast becoming a reality, it’s imperative that retailers connect to customers across all touch points, digital and physical. According to a recent study, companies with omnichannel customer engagement strategies retain 89% of customers on average. One of the factors playing a critical role in today’s omnichannel retail is […]

5 Tips on Leveraging Beacons for Customer Loyalty Programs


A slew of connected technologies and an increasing smartphone adoption rate has lead to an increase in the number of informed and empowered customers and communities. This has created a need for businesses and brands to interact and deliver enhanced and personalized brand experiences to its customers. Brands should thus focus on not only improving […]

VentureBeat Feature: India’s m-commerce landscape in 2016


As 2016 begins, mobile commerce in India is undergoing an exciting transition. The country has seen an impressive rise in everyday commerce conducted via mobile devices. A market report released last year by consulting firm Zinnov estimated that India’s market for mobile commerce was worth $2 billion in 2014 and is estimated to grow up […]

How Beacons can Revolutionise Healthcare


Mobile technology innovations today help provide solutions to a wide variety of problems. Mobile and associated technologies like Wi-Fi, GPS, NFC and beacons are positively impacting both individuals and enterprises, across diverse industries. Even in the healthcare space, mobile phones are impacting people across the entire industry, be it patients, consumers, or healthcare providers. Mobile […]

4 Beacon App Hacks that Retailers can Use


According to a recent report titled ‘BLE Tags: The Location of Things (LOT)’ from ABI Research, the total BLE Beacon shipments will comfortably exceed 400 million units in 2020. Adding on to that, the use of beacons at retail is predicted to be explosive over the next year or so, as merchants complete beacon trials, […]

How Facebook’s Anonymous Login will Affect the Ecommerce Industry


Today it’s no secret that consumers are increasingly worried about their online privacy. A recent Pew Research study found that 50% of Internet users are worried about the number of key pieces of personal information such as email addresses, photos etc, that are easily accessible online. At Facebook’s recent F8 Conference in San Francisco, the […]