VentureBeat Feature: India’s m-commerce landscape in 2016

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As 2016 begins, mobile commerce in India is undergoing an exciting transition. The country has seen an impressive rise in everyday commerce conducted via mobile devices. A market report released last year by consulting firm Zinnov estimated that India’s market for mobile commerce was worth $2 billion in 2014 and is estimated to grow up […]

How to Plan and Execute a Beacon Strategy Before 2016

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We are fast approaching the busiest shopping season of the year and retailers are already neck-deep in their marketing and sales efforts, to engage and entice customers. Year after year, marketers work towards providing shoppers with a variety of promotions, from festive coupons, flash sales, free shipping to combo offers, festive games and the latest […]

5 Beacon Solutions Driving Change in Mobile Payments

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iBeacon technology is fast gaining momentum and paving the way for efficient and seamless solutions across multiple domains today. Beacons are being used in almost every sector, from retail to events to education, to build and improve multiple solutions from indoor navigation to loyalty programs to pushing contextual notifications. One of the latest applications of […]

How Apple Watch is Fast Emerging as the New face of Mobile Commerce

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Apple made its first leap into the ‘wearable technology’ market by announcing Apple Watch at the iPhone 6 launch event on 9 September 2014. Tim Cook, Apple’s CEO recently soothed the anticipation by revealing that Apple Watch will arrive on the shelves in April 2015. Being a device that’s to be worn on a user’s […]

Dos and Don’ts for iOS Mobile Commerce App Development

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By launching Touch ID as an added layer of security to third-party apps, Apple is all set to rule the mobile payments space. Additionally, according to a recent IBM study, while iOS users were reported to spend $127.92 per order on Black Friday last December, Android users spent only about $105.20 per order. Thus Apple’s […]

8 Best Apps that are doing Mobile Commerce Right

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  With a recent Forrester research report stating that mobile commerce in the U.S is expected to hit $114 billion by the end of 2014, the future of mobile commerce apps has never looked brighter. Today, mobile has become the primary screen for content consumption, advertising, and shopping causing brands to embrace mobile as a key […]

4 Ways the ‘Internet of Things’ will Impact the Retail Industry

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‘Internet of Things’ (IoT) has emerged as a keyphrase in most tech circles. With an array of developments that allow consumers to use and control technology for their own benefit, IoT is becoming more of a reality these days. While it may seem tricky to grasp as an idea, ‘Internet of Things’ in its simplest […]

Content Marketing Institute Feature: 4 Ways Visual Content can Enhance Your Ecommerce User Experience

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In today’s ever-connected, increasingly social world, images and videos are fast becoming crucial elements of digital marketing. According to a recent Forbes report, brand engagement on Instagram, a social network that relies purely on visual content, has grown by an astounding 350 percent, year over year. How to leverage visual imagery to grab audience attention […]

Infographic: 21 Intriguing Mobile Commerce Statistics for Brands

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Mobile commerce is growing by leaps and bounds, there’s no doubt to this if you consider the fact that U.S. consumers are tipped to spend an eye-opening $327 billion online in 2016. According to data from Nielsen, smartphone ownership increased from 44 percent in 2011 to 65 percent in 2013 and the number of mobile-connected devices […]

The Ultimate Mobile Commerce Handbook for E-commerce Businesses and Agencies

Ebook on Mobile design and development best practices for e-commerce businesses

Mobile commerce is changing the face of the retail landscape. Today, more and more consumers are turning to their mobile devices to make informed and immediate retail purchases. In fact, mobile offers you an untapped opportunity to engage better with your customers and thus drive first-time business, increase repeat business, and build customer loyalty. So […]