How Retail Stores can integrate Beacons with POS systems to boost sales

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Mobile proximity payments are gaining a lot of traction lately. According to a mobile proximity payments report by eMarketer, the US alone is projected to witness a growth of 201% in the total value of mobile payment transactions this year. TrendForce, a Taiwan-based analyst firm, states in a report that 2016 will see a 37.8% […]

Mobile Payment Showdown: Android Pay vs Apple Pay vs Beacons

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According to a recent research by TrendForce, a Taiwan-based analyst firm, 2016 will see a a 37.8% year-on-year growth in mobile payments, which means consumers all over the world are predicted to spend a total of US $620 Billion in 2016 as compared to $450 Billion in 2015. The research also predicts that total mobile […]

Best of Beacons this Week: Citibank commits to beacons, and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Citibank leveraged beacons to enable easy ATM access to an interesting post on how businesses can choose the best beacon protocol (between iBeacon and Eddystone) for their proximity marketing campaigns. So, sit back […]

Beacon-based Mobile Payments: 4 Brands that are Doing it Right

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Mobile payments, especially in physical locations have been gaining significant traction over the past few years. According to a recent report by Prepaid International Forum, 24% of adults in the UK alone have used their smartphones to make in-store mobile payments and 12% do so on a regular basis. Significant reasons for the sharp increase […]

Top 5 Ways to Boost Customer Engagement on Mobile

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Mobile phones have become ubiquitous and are proving to be a one stop shop for fulfilling a host of user needs  and wants. Not only is mobile adoption increasing, even the time spent on mobile phones is witnessing an upward swing. According to KPCB’s, Internet Trends 2015, mobile digital media time in the US stands […]

5 Highly Effective Beacon Campaigns That Brands Can Learn From

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2015 was arguably the best year for the proximity marketing industry yet. While majority of the beacon use cases that the industry and media talked about towards the beginning of 2015 were around retail, over the course of time this has changed. Today, beacons have impacted a number of verticals, right from museums to hospitals […]

Beacons vs NFC – Which Payment Technology Should Your Business Use?

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A growing number of merchants and consumers are turning towards mobile based proximity payments, given the imminent efficiency and convenience. According to eMarketer’s US Mobile Payments Forecast, the transaction value of proximity payments is expected to triple in 2016 due to broader merchant acceptance and a larger number of consumers using their phones to make […]

5 Beacon Solutions Driving Change in Mobile Payments

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iBeacon technology is fast gaining momentum and paving the way for efficient and seamless solutions across multiple domains today. Beacons are being used in almost every sector, from retail to events to education, to build and improve multiple solutions from indoor navigation to loyalty programs to pushing contextual notifications. One of the latest applications of […]

How Beacons can help Tansform Zoo and Theme Park Experience for Visitors

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Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, malls or event. And now that almost any device, running on Android 4.3+ or iOS […]

How Beacons Let Restaurants Provide Personalized Service to Customers

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Given the current times, contactless solutions such as QR Codes and NFC tags will help us get through during and post-pandemic. Restaurants all across the globe are adopting QR Codes for contactless menus, contactless payment, and even contactless deliveries. With the rise in the adoption of mobile devices, there has been a shift in the […]