Using Mobile to Enhance In-Store Shopping Experience – 7 tactics for Retailers

How mobile enhances in-store shopping experience

Today a consumer’s path to purchase often comprises of many online and few increasingly mobile touchpoints. Not only do they use their mobile devices to make purchases but also to research products, compare prices and check reviews. There’s no denying that mobile shoppers and showrooming are two buzzwords that strike fear in the heart of brick […]

Mobile Trends to watch out for in 2014

Mobile trends to watch out for in 2014

2013 was the year when many businesses prioritized and integrated mobile marketing, and went ‘mobile first’. We’ve discussed a few game-changing mobile trends that ruled 2013  in our previous blog post, lets take a look at a few trends to watch out for in 2014. 1. Wearable devices will become mainstream According to a forecast by […]