How to Plan and Execute a Beacon Strategy Before 2016


We are fast approaching the busiest shopping season of the year and retailers are already neck-deep in their marketing and sales efforts, to engage and entice customers. Year after year, marketers work towards providing shoppers with a variety of promotions, from festive coupons, flash sales, free shipping to combo offers, festive games and the latest […]

3 Critical Components of your iBeacon Retail Strategy


Beacons, with their proximity detection capabilities can help you engage consumers of today by delivering services and information, based on the contextual needs of your consumers. They also allow retailers to measure various metrics along the lines of loyalty, customer engagement etc., and gain insights on how consumers are interacting with ‘offline’ brand environments. Therefore […]