Top 5 Ways to Boost Customer Engagement on Mobile

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Mobile phones have become ubiquitous and are proving to be a one stop shop for fulfilling a host of user needs  and wants. Not only is mobile adoption increasing, even the time spent on mobile phones is witnessing an upward swing. According to KPCB’s, Internet Trends 2015, mobile digital media time in the US stands […]

Best of Beacons this Week: Proximity Marketing Industry on Track to Deploy 400 Million Beacons by 2020 and more

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We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, right from the do’s and don’ts to be followed while developing a beacon app to the must-have features that retailer should offer to ensure a seamless consumer experience both online and […]

4 Payment Services that are using Beacons to make it big in the Proximity Payments Industry

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Ever since its introduction at the World Wide Developers Conference (WWDC) in June 2013, iBeacon technology is poised to be the most disruptive technology in recent times. In fact, over the past year, beacons have started to make inroads into other verticals, particularly the payments and commerce space. Why retailers should focus on Proximity Payments? […]