Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

2015 was arguably the best year for the proximity marketing industry yet. While majority of the beacon use cases that the industry and media talked about towards the beginning of 2015 were around retail, over the course of time this has changed. Today, beacons have impacted a number of verticals, right from museums to hospitals […]

According to a recent ABI Research report titled BLE Tags: The Location of Things (LOT), BLE beacons are proliferating at a great rate, with beacon hardware shipments predicted to  top 400 Million units in 2020, while breaking U.S. $1 Billion in revenue. One of the major driving factors behind this is the huge demand among […]

A lot of leading museums have started testing and deploying beacons to enhance visitor experience. Though the technology may seem a bit intimidating, implementing it can be extremely rewarding for visitors as well as  museums in a variety of ways. Let me paint a picture to give you an idea of what I’m talking about: […]

If you thought the “Big Data” revolution is transforming only corporations and politics, think again. The latest vertical to make the ‘big push’ for ‘big data’ is museums! These presumably traditional organisations are fast realising the importance of big data – how knowing the tastes of the audience is important to develop appropriate strategies, both […]

How can marketers make the most of beacon-powered retail strategies? How can museums use beacons to retrieve visitor insights that help make informed decisions on interactivity enhancement? Why do experts think that Facebook’s move into proximity marketing could implicate ground changing results for brands? Our latest beacon roundup answers these questions and more. So read […]

Beacons offer museums an opportunity to provide context to visitors like never before. With beacons, an app can sense exactly where in the museum a guest is and provide relevant information. Instead of searching through an audio tour for the right section, the visitor can instantly watch a video highlighting the artist’s life on his/her […]

Beacons are taking the world over by a storm. While Year 2014 saw a lot of action in the beacon domain with major brands across various verticals jumping on to the beacon bandwagon, 2015 will be no different. According to a recent Business Insider report, the beacon installed base will see a five-year compound annual […]

Bluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. Over the next couple of weeks, we’ll be taking a look at how various industry verticals such as retail, tourism, etc can use beacon technology to enhance visitor experiences. These tiny devices have been talked about so much that the […]

Bluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. Over the next couple of weeks, we’ll be taking a look at how various industry verticals such as retail, tourism, etc can use beacon technology to enhance customer experiences. These tiny devices have been talked about so much that the […]