Best of Beacons this Week: Proximity Marketing Market will be Worth $52.46 Billion by 2022 and more


We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

Internet of Things for Smart Cities: How Beacons are Leading the Way


By 2050, 66% of the global population will be urbanized, with 6.4 billion people living in urban centers; a sharp increase from the 3.9 billion people who inhabit cities today. Such increasing rates of urbanization threaten to aggravate the economic, environmental and social impacts on an already stressed infrastructure. For instance, the economic cost of […]

5 Ways Large Tech Events like CES 2016 can use Beacons


Coming January 6th, the eyes of the tech industry will be firmly fixed on Las Vegas as the 49th Consumer Electronics Show (CES) gears up to start off 2016 with a bang. Though CES’s history is littered with products that have flopped or been slow to take off, this grand-scale exhibition of the near future […]

6 Ways Beacons can make your Daily Commute Easier


Public transport has always been considered as a cornerstone of any great city. Over several decades, various kinds of technology have enabled transport providers to provide users with an enhanced travel experience. Mobile applications for example, enable users to keep up with public transport schedules and accordingly plan their travel, without having to spend time […]

How Casinos can use Beacons to Enhance Guest Experiences


It has been more than a year since Apple announced iBeacon, and today these devices have become the buzzword of the offline marketing world. So much so that, inspite of the recent surge of privacy and security concerns around iBeacon technology, many brands are fast realizing the fact that leveraging beacons can help them expand […]

How Beacon-enabled apps is the way to get more customers this Black Friday

How Beacon-enabled apps is the way to get more customers this Black Friday

It’s that time of the year again – where shoppers are eagerly waiting for brands to announce their ‘Black Friday’ deals and offers. Macy’s has already announced that its ‘Black Friday’ shopping time actually begins at 6pm, Thanksgiving day. Opening stores earlier than others is not the only thing brands will be doing to grab […]

Why large chain retailers like Macy’s are banking heavily on beacons

Why-large-chain-retailers-like-Macy's-are-banking- heavily-on-beacons

Image Source: The Washington Post Macy’s, the 156-year-old retail chain, recently announced that it will expand the use of beacons to all of its stores across U.S. This announcement was a follow up on the test run held by the retail chain at it’s flagship stores in New York City and San Francisco, during last […]

How Travel Companies can offer Connected Travel Experiences with Beacons


The rapid advent and adoption of mobile devices, has given rise to a completely new level of consumer expectation. Gone are the days when merely providing your consumers with 24×7 access to information gave you the edge above your competitors. Travelers today expect their favorite travel brands to deliver instant information and services, based on […]

How Beacons can help Transform Visitor Experience at Zoos and Theme Parks


Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, stadiums or museums. And now that almost any device, running on Android 4.3+ or iOS 7.1+, […]

Improving Customer Engagement with Beacons


In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]