How Beacons can help Transform Visitor Experience at Zoos and Theme Parks

How-beacons-can-transform-theme-park-experience-for-visitors

Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, stadiums or museums. And now that almost any device, running on Android 4.3+ or iOS 7.1+, […]

Improving Customer Engagement with Beacons

Improving-customer-engagement-with-beacons

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

How Beacons can help enhance Customer Engagement

Improving-customer-engagement-with-beacons

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

How Beacons can make the Mall Experience more Delightful

How-malls-can-use-beacons-to-increase-visibility-for-retailers

According to the 2014 Mobile Media Consumption Report by InMobi, mobile commerce has already seen a 15% increase this year, and states that 83% of consumers are planning to involve themselves in mobile commerce in the coming year. With more and more brands coming up with intuitively designed apps and features such as ‘order online’ and ‘collect […]

How Beacons can help Malls offer Compelling Shopping Experiences

How-malls-can-use-beacons-to-increase-visibility-for-retailers

According to the 2014 Mobile Media Consumption Report by InMobi, mobile commerce has already seen a 15% increase this year, and states that 83% of consumers are planning to involve themselves in mobile commerce in the coming year. With more and more brands coming up with intuitively designed apps and features such as ‘order online’ […]